There are two ways to work with us. Strategy engagements with Ali are quoted individually in writing. Marketing execution, if you want it, runs through HVAC.Agency's published plans. Prices are in Canadian dollars; GST/HST depends on your province, with GST and QST in Quebec.
Starter
$2,998 /month
Website with SEO service pages, Google Business Profile and local SEO, basic Google and Meta ads setup, monthly reporting, hosting and maintenance.
Growth
$4,498 /month
Everything in Starter plus advanced SEO and content, multi-channel paid ads, retargeting, CRM integration, review generation and weekly reporting.
Elite
$8,998 /month
Everything in Growth plus video marketing, PR outreach, a dedicated account manager, a real-time dashboard, monthly strategy calls and custom reporting.
Website packages
Essential
$3,500 one-time
5–7 page custom website in 2–3 weeks, plus $149/month hosting and maintenance.
Professional
$6,500 one-time
10–15 page conversion-focused website in 3–4 weeks, plus $249/month hosting, maintenance and CRO.
Enterprise
$12,500 one-time
Unlimited pages and locations in 4–6 weeks, plus $449/month full management.
7-day free trial · no credit card · no lock-in. 7-day free trial: digital marketing audit, website performance check, SEO analysis and competitor benchmarking. No credit card required.
Prices in Canadian dollars. Sales tax is added based on the client's province (as of October 2026, CRA rates): 5% GST in Alberta, BC, Manitoba, Saskatchewan, Yukon, NWT and Nunavut; 13% HST in Ontario; 14% HST in Nova Scotia; 15% HST in New Brunswick, Newfoundland and Labrador and PEI; 5% GST plus 9.975% QST in Quebec. Provincial sales tax (BC, Manitoba, Saskatchewan) only where it applies to the service. See full pricing on hvac.agency/pricing.
Strategy engagements: quoted in writing
Strategy work on positioning, maintenance revenue, parts and emergency demand, technician depth or provincial demand mapping is scoped to your company. After your first message, Ali replies with a written proposal covering:
- what the engagement covers and what it doesn't
- which figures you'll need to gather
- how the work will run and roughly how long it will take
- the price and payment terms
Nothing begins until you've read it and agreed. If your question is small enough that a full engagement isn't needed, Ali will say so. The services page explains each area in detail.
HVAC.Agency marketing plans
If you'd like the marketing carried out after the strategy, or alongside it, HVAC.Agency's plans are:
| Plan | Price | What it includes |
|---|---|---|
| Starter | $2,998/month | The foundation: a site with search-ready service pages, your Google Business Profile and local search work, a basic Google and Meta ad setup, hosting, upkeep and a monthly report |
| Growth | $4,498/month | Starter, then deeper content and search work, ads across several channels with retargeting, a CRM connection, help gathering reviews, and a report every week |
| Elite | $8,998/month | Growth, then video and PR outreach, one named account manager, a live dashboard, a strategy call each month and reporting built to your needs |
Each plan starts with a free week. During those 7 days you receive an audit of your marketing, a check of how your website performs, a search review and a comparison with competitors, with no credit card asked for and no lock-in afterwards. The current details are on HVAC.Agency's pricing page.
Websites
For a boiler company that needs a new website without an ongoing plan:
| Package | One-time price | What you get |
|---|---|---|
| Essential | $3,500 | Five to seven custom pages, ready in two to three weeks; hosting and upkeep are then $149 a month |
| Professional | $6,500 | Ten to fifteen pages designed to turn visits into calls, ready in three to four weeks; hosting, upkeep and conversion work are then $249 a month |
| Enterprise | $12,500 | No cap on pages or locations, ready in four to six weeks; full management is then $449 a month |
What drives cost for a boiler company
Four factors tend to decide which option makes sense:
- How many service areas you cover. A single-city combi installer needs less than a company serving 20 communities.
- How much specialist content you need. Boiler buyers research by system type and problem, so a specialist site often needs more pages than a general HVAC site of similar size.
- Whether you advertise emergencies. Paid ads for no-heat calls need careful management and a team ready to answer.
- How much strategy comes first. If positioning or demand mapping isn't done, it's usually cheaper to do it before building or rebuilding a website.
A worked example of affordability
Suppose your average boiler replacement earns $3,000 in gross profit and your average maintenance member earns $70 a year in margin. A Starter plan at $2,998 a month costs $35,976 a year, plus GST/HST. To cover that from replacements alone, you'd need about 12 extra boiler jobs a year, one a month. Each new maintenance member also adds a small amount every year they stay.
Run the same calculation with your own figures before signing anything. If the numbers don't work, a strategy engagement may be the better first step.
How to choose
- Not sure what to fix first? Start with a strategy engagement.
- Clear on positioning but your website is weak? Consider a website package.
- Ready to grow and able to handle more calls? Look at the Starter or Growth plan.
If you'd like help deciding, ask in your first message. You can also read the FAQ or go straight to the contact page.
Questions to settle before you sign anything
Whichever route you choose, get clear answers in writing to a few questions: what exactly is delivered each month, who owns the website and accounts, how you'll see results, and what notice either side needs to give. Those answers matter more than the headline price, and a good proposal answers them without being asked.
Frequently asked questions
Why isn't there a fixed price for strategy work?
Because the scope varies a lot. A positioning engagement for a two-truck combi installer is different work from a capacity plan for a multi-crew hydronic contractor. Every engagement is quoted in writing once the scope is clear, and nothing starts until you agree.
What does the 7-day free trial include?
For seven days at no cost, HVAC.Agency reviews your marketing and website performance, analyses your search presence and compares you with competitors. No credit card is needed to start.
Is there a long-term contract?
The marketing plans carry no lock-in. The specific terms for any engagement, including notice and payment, are confirmed in writing in your proposal.
Do prices include sales tax?
No. Boiler strategy and marketing prices are in Canadian dollars, plus GST/HST by province (GST and QST in Quebec).
Are there setup fees or other charges?
Any charges beyond the published plan prices would be spelled out in your written proposal. Ask about anything you're unsure of before you sign.