Results from boiler businesses Ali built

CombiBoiler.ca: depth on one system type

CombiBoiler.ca focuses on combi boilers. It reached 300% ROI, produces 300+ monthly leads and holds 500+ page-1 rankings for combi-boiler keywords.

What it shows: a narrow focus on one equipment type can generate a large volume of demand, because homeowners search for that equipment by name and by problem. The site succeeded by covering combi questions thoroughly rather than covering "heating" broadly.

What transfers to your company: the decision to lead with a specific system type you're genuinely good at. If combis, mod-cons or radiant retrofits are your strongest work, that's what your website and quotes should be built around. Our specialist positioning engagement starts there.

What doesn't transfer automatically: the volume. 300+ monthly leads reflects that project's market and the time it ran. A smaller service area or a market with fewer combi homes will produce fewer, and that's fine if your capacity is smaller too.

GasBoilers.ca: a division with its own identity

GasBoilers.ca is a gas-boiler division built for CANRO Heat. The division covers 26+ BC communities, and its Google profile shows 5.0★ from 76+ reviews.

What it shows: a heating company can give its boiler work a separate identity, with its own name, website and service area, instead of burying it inside a general HVAC brand. Homeowners looking for a boiler specialist find one.

What transfers: two lessons. First, separate boiler work clearly from everything else you do, whether that means a division, a dedicated section or simply leading with it. Second, choose and serve communities deliberately. Covering 26+ communities worked because each one was intentionally included.

What doesn't transfer: the division structure isn't right for every company. A small boiler-only shop doesn't need a second brand; it needs its main brand to say "boiler specialist" clearly.

BoilerPart.ca: the demand behind parts

BoilerPart.ca is a boiler parts catalogue with 2,000+ programmatic pages and 180% organic traffic growth.

What it shows: search demand for boiler parts is large and specific. People search by brand, model and part, and many of them have a system that needs attention right now.

What transfers: parts enquiries are service leads in disguise. A homeowner searching for a specific igniter or circulator is someone whose boiler you could be servicing. Our parts and emergency demand work looks at whether and how to capture that demand.

What doesn't transfer: a 2,000-page parts catalogue is a business in itself. Most service companies shouldn't build one; they should decide what parts they stock and how they respond to parts questions.

Reading these results honestly

Three cautions before you draw conclusions:

1. These are boiler-business results from specific markets. BC and the other markets these sites serve may differ from yours in boiler share, fuel mix and competition. The areas pages show how much provinces vary.
2. Results took time. None of these happened in a month. Building authority on a specific boiler topic is a multi-season effort.
3. Capacity limits results. Leads only become revenue if your team can answer, quote and deliver. That's why technician depth matters as much as marketing.

More HVAC results

Ali's wider HVAC portfolio includes other projects, such as furnace, heat pump and general heating businesses. The full list is on the HVAC.Agency case studies page. We've kept this page to boiler work because that's what this site is about.

If you'd like to discuss which of these lessons fits your company, the contact page explains how to reach Ali. Call, text or email.